HeineKEN x Barbie.

June 21st 2023.

A day I won’t forget in a hurry.

The launch of the Barbie movie made me spend a few minutes finally mocking up an idea that was in my head for weeks.

Boy am I glad I did as it turned out to be one of the viral ads of 2023… and it was only a spec ad!

I went on to be a guest speaker at various conferences in Belfast, Belgrade and London about creativity and my creative journey since my idea went viral.